Leadership v Selling
I’ve been asked what is the difference between leadership and selling. How are they different? The reality is that, in my view, they are not.
I was interested to learn once that the word for selling derives from a Scandinavian word - ’selje’. This word is meant to mean service. Selling therefore is about ’service’ and how well we do is determined by how well we serve our clients.
For me the leaders of the new age must also serve - they serve our internal customers - our personnel. They must be able to sell the message of the business and it’s vision and quest in order to get the willing co-operation and involvement of their teams.
As a child, my father once told me that ‘a leader never asks someone to do something that they are not willing to do themselves’. The old age of command an control is over.
Both sales and leadership professionals require a huge degree of skill in connecting, involving and engaging with people. The idea of viewing communications training as a ’soft skill’ is antiquated and out of date and voiced now only by those who are being left behind as the people and the organisation changes around them.
Both sales and leadership professionals also need to inspire their ‘clients’ - they must raise the energy within them that encourages people to committ to a course of action.
Service and inspiration. Leadership and selling.